Your first paper is due on Monday in class. Here are some structural things that you will need to keep in mind.
* At the top right of your paper you should have the following information
Your Name
My Name
Advertising Assignment
September 21, 2009
* You need to have at least 4 full pages
* Font should be Times New Roman
* Paper should be double spaced
* Margins should be one inch all around
* Have an original title — you can’t call your paper “Hunger as Ideology” because Bordo already used that!
Some general writing tips:
* This paper is analyzing two ads to see if they support or refute Bordo’s arguments.
* Have a thesis clearly stated in your introductory paragraph. You thesis must focus on whether the ads you have agree with Bordo, disagree with Bordo, or complicate her arguments.
* Use Bordo to support your arguments to use her text to show where she has a weak argument. Make sure that you use direct quotes and properly cite the page numbers.
* For example: your paper might read According to Bordo (1991), “men eat, women prepare” (p. 156). You’d then go on to explain why you used this quote and how it fits in to your paper’s argument.
* You should have a page of citations that looks like this:
Bordo, S. (1991). “Hunger as Ideology.” in David Bartholomae and Anthony Petrosky (Eds.), Ways of Reading: An Anthology for Writers (138-171). Boston: Bedford/St. Martin’s.
